Bella has been very vocal about her Palestinian heritage. Although she never had a chance to visit Palestine as a child, her passion for the Middle East has never faded. And while she interacted with her fans, I could feel it.
The Ulta Beauty x Ôrəbella pop-up took place just 3 weeks ago, on the 7th of November, in Kuwait, with a ribbon-cutting ceremony to mark Ulta Beauty’s expansion into the Middle East. Bella showed up with her radiant smile, waving to her fans at the Avenues mall.
For her first appearance, she stunned in a vintage John Galliano crimson skirt and peplum suit, a Manolo Blahnik lace-up mules and Chains of Happiness necklace by Egyptian designer Azza Fahmy. For her second appearance, Bella was all for minimal elegance in a classic tailored Givenchy ivory collared mini coat dress, an elegant black bow, vintage Givenchy earrings and monochrome Daccori Dival mules.
Two days later, Bella was swarmed with fans at the Orebe
lla pop-up experience at the Mall of the Emirates in Dubai where she wore a Prada co-ord set; Sleeveless brocade top embroidered in nude, gold, and brown, paired with matching flared trousers and a buckled belt. Bella looked sophisticated, but what struck me most was how effortless her strut was.
Bella first launched Ôrəbella in the US in May 2024. And I’ve always thought of it as a blend of wellness and quiet luxury. A skin perfume that replaces alcohol with essential oils, so it nourishes your skin. Beauty that feels as good as it smells.
At the U.S. launch, she shared her past struggles with alcohol-based perfumes and her search for a healthy alternative. The brand’s tagline, “Reveal your alchemy,” captures that perfectly. A story of healing, transformation, and self-discovery.
Two years later, standing in Dubai, Bella didn’t just introduce a product. She shared a piece of herself, with her people, on her terms. A global stage could have been used for anything, but she chose legacy. She chose to honor her heritage. She chose home.
Ôrəbella now proudly sits on Ulta Beauty’s shelves at the Mall of the Emirates, with full operations scheduled to begin by January 2026.