If you’ve ever zoomed in on Nour Arida’s skin the way I have (no shame), today is our day. She finally took all those years of sharing glow secrets and turned them into actual bottles. And calls them Sorbe. It’s a “multi-effect skincare,” that proves her idea that real beauty does not start with trying harder. It starts with feeling better.
Nour is not just a Lebanese-American model and influencer; she’s one of the women who genuinely shaped beauty culture in the Middle East. She built a community of almost 11 million people by keeping things simple, honest, and relatable. Instead of a perfect or polished aesthetic, she either shares her opinion or is going about her day.
Her career is wild in the best way. From working with luxury brands like Boucheron, Sephora, and Audemars Piguet to walking global fashion weeks and appearing at Cannes, she’s been everywhere. She even became Arab Woman of the Year in 2023 for her work on empowering women, which honestly makes this skincare launch feel even more meaningful.
She is also the face of Nocturne and Boucheron. So yes, fashion houses trust her just as much as her followers do.
Sorbe officially debuted on November 16. And from everything she’s shown us so far, it’s clear this brand isn’t just about your skin, it’s about the way you feel in it.